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Digital Co-Targeting
For over 40 years, MEGA has helped nonprofit organizations build, scale, and sustain high-performing donor acquisition programs.
Today’s donors engage across multiple channels—mailboxes, inboxes, social feeds, and search. Our digital co-targeting approach is designed to support direct mail performance by extending campaign visibility beyond the mailbox.
What Is Digital Co-Targeting?
Digital co-targeting allows nonprofit organizations to reinforce their direct mail campaigns by reaching the same households through carefully timed digital touchpoints.
Rather than replacing mail, this approach surrounds the mail delivery window with additional exposure—before, during, and after the appeal arrives—helping improve recognition, engagement, and response.
Why Nonprofits Are Adding Digital Support to Direct Mail
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Increased engagement through multiple coordinated touchpoints
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Greater message recall by reinforcing campaigns across channels
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Improved response visibility beyond a single mail interaction
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Better insight into donor behavior across online and offline activity
Integrated mail and digital campaigns have demonstrated meaningful lift in engagement by reinforcing messages across multiple touchpoints.
HOW IT WORKS
Through our partnership with Connects 360, MEGA provides a coordinated approach that connects direct mail campaigns with carefully timed digital support.
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Your direct mail campaign remains the foundation
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The same mailing audience is securely matched to digital channels
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Digital touchpoints are timed around mail delivery
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Engagement is tracked to provide clear insight and attribution
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