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Frequently Asked Questions
1. Will I make money on
donor acquisition?
Probably not! But what you will do is gather the names and
addresses of interested and generous individuals who, if handled
correctly, will support the needs of your organization for years
to come.
2. What is an acceptable
percent of return and average donation?
It really depends on how you approach the prospective donor and
the needs of your organization. The combination of these
two calculators will determine if your acquisition mailing was a
success.
3. Is it better to send out
a premium-oriented package i.e. labels, stationery, etc. or a
straight letter appeal?
Again, this depends on the needs of your organization and your
donor development budget. A premium-based package will
give you a higher percent of return with a lower gift. You
will receive a lower percent of return with a straight letter
appeal, but you will see a higher donation amount.
4. I am responsible for
writing grants for my organization and would like to write the
acquisition appeal letter. Is this a good idea?
There is no way to say this other than - No! Writing good
fundraising appeal letters is an art unto itself. Without
the combination of good lists targeted to the right audience
with an appeal letter that reaches the heart of the prospective
donor, your acquisition mailing will not succeed.
5. Okay, so now I'm ready to
do an acquisition mailing. What will the lists cost my
organization?
List costs vary. Data cards will show the published rates
and terms. Base price will be shown in addition to
selection charges for recency, dollar, regional selects, etc.
Brokers receive their commission from the List Owner. It
is not added to the base cost of the list.
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"We are what we repeatedly do. Excellence, then, is not an act but a habit."
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