Home

About Us

Services Provided

Our Team

Data Cards  

List Brokerage Services

List Management Services

Marketing Tips

Frequently Asked Questions

What's New

Our Clients

NP List Standards

Bill of Rights

News Articles

Client Testimonials

Contact Us

 



 

 

Mary Elizabeth Granger &
Associates, Inc.
110 West Road, Suite 235
Baltimore, MD  21204
Phone (410) 842-1170  
Fax (410) 842

In the News

Donor Recognition; The Real Key to Retention

Nothing keeps donors engaged like timely, personal acknowledgments.

 

November 2013 By Joe Boland

 

www.fundraisingsuccessmag.com

 

Ever since the economy began to bottom out five years ago, the focus of the nonprofit fundraising world has been on donor retention. That’s not to say retention was on the back burner in years and decades prior. It’s always been integral to fundraising success. But with acquisition budgets getting routinely slashed and competition for donors’ attention reaching all-time highs, retention seems to be the biggest focal point for fundraisers from organizations of all missions and sizes.

Yet, fundraisers continue to struggle with donor retention. In fact, one reference point that Bill SayreOpens in a new window, president of full-service direct-response marketing company Merkle Response Management GroupOpens in a new window, likes to point out is “according to Chuck LongfieldOpens in a new window, senior vice president and chief scientist at [nonprofit technology provider] BlackbaudOpens in a new window, three out of every four donors stop donating at the end of their first year.”

So what’s a fundraising department to do? How can you reverse this trend and retain more donors to fill your housefile with loyal supporters?

“The simple truth is that donor acknowledgment and donor recognition is the key to retention,” Sayre says. “There have been a number of studies done and statistics on if you properly recognize/thank donors, your ability to retain them is greatly improved.”

If donor acknowledgment is the key to retention, what are the keys to donor acknowledgment and recognition?

Respect thy donor

The most important thing fundraisers can do to retain donors and acknowledge them appropriately is to respect them and their wishes. If you can’t do something as simple as communicate with them in the channels they prefer, how can you expect them to remain loyal donors — particularly when it’s so easy in this day and age to find another organization and cause to support?

Full Article

 

5 Steps to the Second Gift

Welcoming new donors and keeping them active is an exercise in tone and timing.

 

August 2013 By Bryan Terpstra

 

www.fundraisingsuccessmag.com

 

Getting new donors is more expensive and more difficult than ever. Ten years ago, average new-donor retention rates were 30 percent. Now the average is down to 20 percent to 25 percent. That means 75 percent to 80 percent of your new donors may abandon you after the first gift. Ouch.

Your first critical task: Motivate your new donors to give you second gifts as soon as possible after the first gifts. It’s been proven that if a new donor gives again within three months, long-term donor loyalty can increase fourfold.

Getting that second gift can be elusive, clearly. But it’s worth the pursuit. Even a slight improvement in retention can have extremely positive effects on your program and net income.

You need to take five carefully timed steps to get more new donors to continue their support. But before you get started, get into the New-Donor Zone. Step away from the tactical aspects of your fundraising program for a moment, and put yourself in the shoes of your new donor. She is excited about her recent gift to your organization. She has a strong emotional connection to your cause. And something magical happened when she made her gift to you. She hopes she is making an impact. She is giving through your organization to realize her own aspirations. Your job is to keep these feelings burning strong. Tap in to this new-donor mind-set as you follow these steps:

Step 1: Within 48 hours
Thank your donors promptly and sincerely.
Strengthen your new relationships while their gifts and the warm feelings associated with them are still fresh in their minds.


Full Article

 

New Fundraising Accountability Code Proffered

Finally, another voice stepping up to the plate regarding regaining some public trust in fundraising.

 

July 2013 By Tom Belford

www.theagitator.net

The Direct Marketing Association Nonprofit Federation (DMANF) has just issued its new Principles and Best Practices for Accountability in Fundraising.

Hats off to DMANF.

In the media release, DMANF General Counsel Senny Boone comments: “Donors expect nonprofits to be accountable and transparent. The new principles serve as key reminders to organizations that they hold a public trust.”

The guidelines offer a defense of fundraising as a necessary investment in any nonprofit’s mission, but with this bottom line: “Taken in total, in accordance with generally accepted standards, a nonprofit should spend a majority of its annual revenue on program.”

If I have any quibble with these guidelines, it would be that they are directed almost exclusively at nonprofits, the client side — lots of Do’s and Don’ts for nonprofits, but almost none, other than by implication, for the agencies and consultants who serve nonprofits (and in the worst cases, effectively own them).

In theory, yes, the ‘customer’ should be calling the shots and bearing much of the burden for ensuring its practices are ethical. But that’s a bit like writing hunting rules for the game warden but not outlawing poaching.

Here are the only two provisions directly addressing agencies:           

Full Article