Elizabeth Granger &
110 West Road, Suite 235
Baltimore, MD 21204
Phone (410) 842-1170
Fax (410) 842-1185
Test! Test! Test!
Even in this economy, it is imperative you continue to test not
just new lists but new packages. Don't get complacent and mail only to the same tried & true
lists over and over. Don't wait until you see your results
fall off before you try a new package. It can take months
to get a new package "out the door". Be ahead of
the game not behind it!
Consider exchanging names with
similar organizations rather than renting your entire mail
quantity. Not only will this reduce your donor acquisition
cost but you will have access to the most recent and responsive
Include recent segments of your
lapsed donors in your acquisition mailing. You will not
only activate a portion of these donors but you will do it at a
lower cost - you're mailing your own names!
Is the cost of doing acquisition
mailings getting too expensive? Then consider putting a
portion of your lapsed donors on the rental market. Or
better still, identify portions of your file, both active and
lapsed, that are not mailed to on a regular basis for renewal
mailings, and make them available on the rental market.
The more recent the name, the greater interest there will be
from outside mailers to rent and the more list income you will
see. This additional list income can then be put back into
new name acquisition.
Multis! Multis are names that appear on more than one list. These
duplicates, also called multi-buyers or multi-hits, are
typically more responsive than the general population of
acquisition names and oftentimes will perform at or near the
level of core lists.
a cooperative database and take advantage of the new innovative
modeling techniques to help replenish your donor pool, identify
your best prospects and maximize your results.
an outside firm to to an analysis of your file to identify
long-term giving behavior. it will provide you with a
complete look at where your development program is, where it is
headed and will increase the effectiveness of your fundraising