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MEGA’s
list management and promotional services ensure the best
possible exposure for maximum list rental revenue. We promote
aggressively, placing announcements in trade publications,
listings in SRDS DirectNet, the most up-to-date on-line list
resource available to brokers, NextMark, targeted e-mail
promotions, and personal sales calls.
We
work closely with our list owners, following their
restrictions and guidelines for list use, while advising
them of best practices in the industry.
We carefully screen all offers and assign mail
dates accordingly.
In
addition, we collaborate with our list owners in identifying
the most marketable segments of their file. We take into
consideration their renewal programs, which segments are
included on a regular basis and which segments could be made
available to outside mailers without impacting their own
renewal dollars. Special discounts, net/net arrangements,
promotional pricing, etc. is first discussed with list
owners before implementation.
MEGA
also handles the list management of names that are available
on exchange only. When a new client come to MEGA with
an exchange file, exchange balances are verified and start
balances posted to our in-house exchange system. MEGA
utilizes a proprietary list software program that accurately
records all future exchanges at the time of order entry.
MEGA
works closely with our list owners ensuring only those
mailers approved by our list owners have access to these
exchange names. All new or questionable requests are first
cleared through our list owners.
Detailed
list rental and list exchange reports are provided on a
monthly basis.
An analysis of exchange balances is provided to our
mailers on a yearly basis.
Balances are updated daily and are made available to
our list owners upon request.
Seed
names are added to all list management properties and
diligent tracking of approved mail packages and assigned
mail dates helps to identify unauthorized use of a file.
List owners have the option to deny future list use to
chronic abusers of their list.
Over
the course of 28 years of working closely with non-profit
organizations, MEGA has developed many long-term relationships
with freelance copywriters, production and print facilities,
mail houses and data processing firms across the country.
Whether your needs are package design and
production, merge purge work, mailing services, data analysis
or file enhancements, MEGA can save you time and money by
putting you in contact with proven, reliable direct mail
firms.
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